I like the fabric bags, but in my experience people don't return them and don't seem to use them either. I have a few left from when I made a couple dozen, and only use them on gifts given and opened in my home.
This year, I mostly reused paper gift bags and reused tissue papers from random things. I flatten them out and store them with all the other gift wrapping stuff and flattened boxes. This year, I just tossed a bunch and separated some for donation.
A few years back I bought this tissue joss paper at the Asian food store. I used that for wrapping smaller gifts and some for stuffing open bags or propping gifts a certain way. Sometimes joss is really small, but these were 12 inch squares I think.
I've also done baskets or bowls. I gave my dad a bowl with a sports video and snacky foods in it, my sister got a basket with assorted bath and pamper stuff. I know I've given one brother a basket or box with random food items he liked, and my mother a planter stuffed with gardening things. That was all years ago. I don't buy new baskets or bowls, but will thrift them or adapt from one I already had. The planter was new, though. I don't bother with wrapping or covering with cellophane. Aside from the waste, the whole discovery thing is enough surprise. Also have wrapped gifts in part of the gift, like a new dog blanket around a new bowl and collar.